Over the past two decades, I have spearheaded digital strategy, product development, and creative initiatives for top-tier brands such as Heineken, Pernod Ricard, Sony Playstation, KBC, Liberty Insurance, PepsiCo, Irish Distillers, Philips, Three Mobile, Dunnes Stores, Dublin Airport, and Bank of Ireland. My expertise spans designing and building digital products, platforms, marketing campaigns, and content that drive engagement and growth.

From 2019 to 2024, I was the Head of Design at Ethyca, a $30M venture-backed data privacy tech company in New York, where I led the design team and oversaw all product and marketing design initiatives.

Over the past year, back in Ireland, I have been leveraging my extensive experience to guide both startups and established businesses in the fintech and legal sectors in bringing their products and brands to market. As a freelance design consultant, my focus is on delivering strategic design solutions that help you achieve your goals.